This is my 11th blog, second last of my mini-degree program. In this program two courses have been taught by Andre Morys ‘Heuristic… — This is my 11th blog, second last of my mini-degree program. In this program two courses have been taught by Andre Morys ‘Heuristic Analysis frameworks for CO audits’ and ‘Neuromarketing’. Both have been taught brilliantly. …

In my previous blogs I wrote about Research and Testing that I learned in this course. Both the topics were thoroughly, and deeply taught… — In my previous blogs I wrote about Research and Testing that I learned in this course. Both the topics were thoroughly, and deeply taught. Though I didn’t go much deep on the the subjects and gave only short overview of the topics that I learnt in the course such as…

This is my 9th blog of my mini-degree program. In my last blog I went through what I learned about A/B testing, covered content mainly… — This is my 9th blog of my mini-degree program. In my last blog I went through what I learned about A/B testing, covered content mainly taught by instructor Ton Wesseling. And as written in my previous blog this A/b Testing was the most difficult part for me, because of the…

With my 8th blog 2 months have come to an end. Things I learned this week were toughest for me. My background being in advertising and… — With my 8th blog 2 months have come to an end. Things I learned this week were toughest for me. My background being in advertising and design, the concepts told before were very valuable and wasn’t hard for me to understand as I already had a base of design, UI…

The research part of this course comes to an end, the course dived deep into conversion research, using analytics to help understand users… — The research part of this course comes to an end, the course dived deep into conversion research, using analytics to help understand users, how to setup and audit Google analytics and tag manager, how to make user personas for others to understand our research and finally to perform detailed heuristic…

I am half way through my CRO mini-degree scholarship course. The course is of 3 months, my sixth week has come to an end. In these six — I am half way through my CRO mini-degree scholarship course. The course is of 3 months, my sixth week has come to an end. …

This is my fifth week of my CRO mini-degree course. I would be covering the use and significance of two of the Google marketing tools — This is my fifth week of my CRO mini-degree course. I would be covering the use and significance of two of the Google marketing tools namely Google Analytics and Google tag manager for conversion rate optimization. …

My first month comes to an end. It has been a month since I have enrolled in this program have learned useful persuasion techniques that — My first month comes to an end. It has been a month since I have enrolled in this program have learned useful persuasion techniques that can be used in the ads, landing pages and websites, to bring in more conversions. In my last blog I discussed the basic persuasion principles…

In this blog we’ll be discussing the main tested persuasion principles to judge a copy of a landing page. Instead of listening to — In this blog we’ll be discussing the main tested persuasion principles to judge a copy of a landing page. …